Search engine optimization is an accumulation of strategies and techniques used to increase the number of visitors to a website by obtaining a high ranking in search results. An important feature of SEO is making your website intelligible for both users and search engine robots.
SEO helps the engines figure out what a particular page is all about, and how it may be useful for users. In today’s high level of competition, it is imperative to be as high as possible in the search results, and that comes with an efficient SEO strategy. However, many aren’t sure of how to rank a new website on Google.
Let’s have a look at the two types of SEO: On-page SEO and Off-page SEO.
On-page SEO is the practice of optimizing individual pages in order to obtain a higher ranking and earn more relevant organic traffic. In this piece, you will find different tips about On-page SEO:
1. Start title tags with your target keyword:
You company/product may be right up on the Google search results page with the appropriate keyword, channeling a huge amount of traffic to your website. On the contrary, a misadvised or inappropriate keyword can make your site’s chance towards prominence more remote than ever.
The title of the article defines its content, and as such, a keyword rich title holds greater weight with Google. In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines. You can see this in action by searching for the competitive keyword in Google.
As you can see, most pages that rank for competitive keywords strategically place them at the beginning of their title tags. Although not mandatory, it’s prudent to do so as it will make your website more relevant to what people search for.
2. Drop Keyword in first 100 words:
The ideal place to start putting keywords in an article is within the first 100 words. There are many to whom these come naturally, but a large number of bloggers prefer a long intro before bothering with a keyword. This is inadvisable because of the obvious reasons that Google wouldn’t find it very relevant in the search results.
Here is an example from Positionly (Unamo SEO already):
A keyword “content marketing” was used at the very beginning of the article. Placing a keyword near the beginning of the article ensures that Google has an easier time in understanding the topic and relevance of the article.
3. Use Outbound Links:
Outbound links are the primary source of bringing more attention to your website. There are a lot of people who make the mistake of not including links to other websites/articles.
Outbound links show Google that the article is both valid and informative and both are vital requisites for ranking. Therefore, make sure that if you aren’t doing so, add outbound links to each of your articles. Just make sure that the links are relevant enough to your content and from authentic and high-quality sources.
4. Write click-worthy meta descriptions for each page:
Meta descriptions are one of the most important and visible elements – next to your title tag and URL- that convince people to click through.
If you want traffic on your latest article and efficiently on your website, make sure that the meta descriptions are attractive and informative. They should arouse the viewer’s curiosity within the 150-word limit.
Remember that YOU too click on a particular result after reading it’s meta description. The same mentality extends to your audience. Pay attention to the meta descriptions, and you will naturally see the results.
5. Put your target keyword in the URL:
As keywords are essentially the backbone of on-page SEO, you need to pay a lot of attention to them. There is no reason not to include them in your URLs. The inclusion has its benefits. When you assimilate the targeted keyword into the URL, you are ensuring that Google’s has another reason and way to consider your article as more relevant for a particular phrase.
6. Add keywords to your post strategically:
Strategical keyword placement is critical to a post’s success and net traffic on a website. As search engines continually become more refined, it is not enough just to randomly stuff articles with keywords and hope for relevance in the search results.
Please look how the Content Marketing Institute has optimized one of their blog posts with a relevant keyword – content marketing.
Strategic placement of said keywords is now paramount to your SEO success.
Note: Don’t force keywords. Insert them where they make sense.
7. Post Long Content:
Studies have shown that longer content helps to improve ranking on Google. A target of around 2000 words should be set in every article with a minimum of 1000 words at least. This would inevitably result in long-tail traffic which would boost your site’s exposure.
Longer content not only helps in adding more keywords to it, but there is also a natural emphasis on information. The authenticity of a post increases with longer text, which means that Google would recognize it as something more relevant than a shorter and concise text. As search patterns are synonymous with long tail keywords nowadays, a longer text also improves the chances of your article/website to be on a higher ranking than others.
The authenticity of a post increases with longer text, which means that Google would recognize it as something more relevant than a shorter and concise text. As search patterns are synonymous with long tail keywords nowadays, a longer text also improves the chances of your article/website to be on a higher ranking than others.
While writing an article that you want to grasp people’s attention with, you must remember to research well before writing the first word. Make sure that all the relevant information is available to you before you start. Good research results in flair, which results in long and comprehensive writing.
Additionally, grammar should be impeccable. Articles riddled with errors indicate incompetence and carelessness.
The perfect piece is both elaborate and grammatically accurate.
8. Take Advantage of Internal Linking:
Internal linking is critical to decreasing a website’s bounce rate and optimization as it links to the different pages of a domain together. When link juice is spread, the users/viewers stay on the website longer and the site traffic also increases. It improves the navigational experience for the user.
Not to mention that it will also contribute to decreasing the bounce rate of your website.
Bounce rate is measured by how many users visit only one page and then leave the entrance page. Easy and accessible internal linking will naturally decrease this as users will be directed to other relevant articles.
Also, Google bots are designed to emulate user behavioral patterns and evaluate your website. A smart and efficient network of links on the pages help crawlers find regions which are not frequently visited by the users, thus boosting your site’s ranking.
Wikipedia is adept at using internal linking which is evident whenever you visit one of their pages.
They add keyword-rich internal links to every entry.
However, don’t overdo it. I recommend a simpler (and safer) approach; link to 2-4 older posts whenever you publish a new one.
9. Image Optimization:
Ensure that the pictures on your website have file names which include the target keyword. Also, your target keyword should be part of your image’s Alt Text. This will improve optimization for your article and also create a clearer picture for the search engines to the relevancy of your article/page. Images are an important component of any website as they make pages visually attractive as well as informative. Optimizing your images should naturally boost your ranking. Also, your image will get a high rank in Google image search.
10. Target less competitive – longtail keywords:
Long tail keywords are queries that are more specific (and usually longer) than more conventional “head” keywords.
Long tail keywords get less search traffic, but will usually have a higher conversion value, as they focus on a more specific product.
Long tail keywords are more targeted and less competitive than short term keywords. If you have just started your SEO campaign for a brand new website, then I would definitely recommend concentrating on long-tail keywords.
The truth is that you can’t have your new website ranked with a single word keyword. Trying to optimize your new blog to rank for “SEO” is hardly possible.
Take a look at the Google results for this keyword.
As you can see in the above image, Search Engine Land and Wikipedia are ranking for the keyword SEO. There are 51,70,00,000 search results for this single phrase. It’s a huge number.
Should you give up and quit?
Of course not! This is where the long-tail keywords and proper page optimization come into play.
Target long tail versions of the single word keyword “SEO.”
For example, You can target “basic SEO tips for beginners” in your new SEO campaign. This long tail keyword is less competitive than “SEO.”
Two things to remember are to make the keyword as long as possible and to use Google’s keyword planner to find a relevant keyword for future references.
The question of how to improve search engine ranking is very common, but many of us overlook the significance of keywords as a major contributor to traffic and ranking.
11. Use LSI keywords in your body content:
LSI keywords are the synonyms and variations of your main keywords which may be in the form of a phrase or word. Latent semantic indexing(LSI) keywords are part of Google’s algorithm to understand user search habits and give users the best quality content for their search queries.
The question is: How will you find those LSI keywords?
That’s really simple.
Say your main keyword is “on page SEO techniques.”Go to Google and search for your target keyword and scroll down to the “Searches Related to…” area at the bottom of the page.
LSI Graph and Google Trends are tools you may also use for this purpose.
A slow website is not only bad for the end-user, but also for search engine optimization.
Thus, a slow website can cause your site to rank lower in the search engine results. That translates to fewer page views and less ad revenue or customer conversions for you. There are a number of ways to optimize a site for better speed.
First of all, you should upgrade your hosting plan and rethink the plan you started with when you first launched your website.
VPS hosting is probably the option you want to go with. It’s “in the cloud,” meaning it is distributed over multiple computers, sometimes even hundreds. It’s less expensive and more flexible than Dedicated Servers.
Understanding HTTP requests is another way to boost site speed as too many requests invariably slow down a page.
Next, use Photoshop or Gimp to optimize pictures you wish to add to your web page as the larger the images, the slower the site speed. You may change the resolution without wholly sacrificing on picture quality, and this will keep your site interesting as well as smooth.
Plugin clutter significantly slows down site performance by creating too many extra files, thus increasing load time.
It’s best to avoid the use of plugins whenever possible, and though it’s not ideal to get rid of them altogether, there are ways to reduce the overall count.
Regularly review plugins and use alternatives like adding links to your footers whenever possible.
Aside from taking up space, outdated WordPress plugins are often responsible for security vulnerabilities as it’s a third party code package.
So try and minimize on plugins both for speed and security.
Finally, page caching, where web pages store data, allows visitors to access that page more quickly since the database does not have to retrieve each file again.
13. Your website must be mobile friendly:
Mobile-friendly websites should display on mobile devices like smartphones and tablets in a user-friendly way. This implies that when a user pulls the site up on their smartphone, he or she does not have to pinch and zoom in order to read the content and click on links.
This makes it easy to read and easy to use on a smartphone, eliminating any excess effort.
The recommended Google setup is Fluid Responsive Design.
Responsive design describes a website that dynamically resizes to fit the width of the device or browser that it is being displayed on. Responsive design uses a single code base that works across hundreds of devices. Naturally, more mobile friendliness equates to more viewers which means more traffic on your site.
Use the Mobile-Friendly Test tool by Google to see if pages on your site are mobile-friendly or not.
Off-page SEO refers to the techniques that go beyond a website. People associate off-page SEO with link building, however, it is more than that. The different tips related to this are:
14. Build high-quality backlinks only:
Link building is the most important – and the most challenging – SEO strategy. The truth is, without any high-quality backlinks, your website won’t rank for competitive and high traffic keywords.
The websites with the most valuable and relevant backlinks will ultimately rank over the rest. But, the tricky part is how you will get those quality backlinks? Well, today I’m going to show you one of my favorite tactics to get the high-quality backlinks.
15. Broken link building:
Broken link-building tactic is about identifying broken links on websites from your business niche. The main aim is to get the broken link replaced with an active one pointing to your content.
This technique creates a significant opportunity for SEO link building because nobody wants to have broken links on their website.
If you find any broken links on topically related websites, you can immediately contact the website owner and inform him about it. Since you will do him a favor by pointing out a broken link, you can also kindly request a replacement with a link to your relevant resource. Of course, the replacement – your article – must be informative and useful for their audience.
Now, the question is, how to automate the process of finding broken links? You need a tool to do this. In my experience, the best free tool to use for broken link building is Check My Links.
It’s a simple Google Chrome extension. First, you have to install the extension in your Google Chrome browser. Once installed, it will appear as a little checkmark icon beside your address bar. When you click on it, it will immediately start scanning all the links on a particular web page. If a link is broken or dead, it will be highlighted in red, and the error will be shown right beside the text (e.g., “404”).
Let’s say you have a website on “virtual assistance.” Go to Google and search with one of the following search strings.
virtual assistant intitle:resources virtual assistant inurl:resources virtual assistant inurl:useful links virtual assistant + “useful links” virtual assistant + “resources”
To detect broken links, open all the results one by one and scan each page using Check My Links plugin. Once you find one, write an email to the website owner about the dead link and kindly request to replace it with your active page.
15. Skyscraper technique:
The skyscraper technique is a popular and effective method, introduced by Brian Dean, to improve search rankings and boost the relevance of your website.
It involves three steps: